(September 13, 2022) ATLANTA — The average price paid for a new vehicle in the U.S. in August topped July's record and kept the average transaction price (ATP) solidly above the $48,000 mark, according to new data released by Kelley Blue Book. The Kelley Blue Book new-vehicle ATP increased to $48,301 in August, beating the previous high of $48,080 set in the prior month. August prices rose 0.5% ($222) month over month from July, and 10.8% ($4,712) year over year from August 2021.