February 2013

Edmunds: Annual car sales strength expected to slow

(February 13, 2013) IRVINE, Calif. — New-vehicle sales are expected to grow nearly 6 percent in 2013 to 15.3 million units overall, breaking the three-year trend of double-digit sales growth that has persisted since 2010, according to Kelley Blue Book.

Dealers confident about 2013 auto sales, survey shows

(February 11, 2013) DETROIT — Auto dealers remain optimistic about a continued increase in auto sales in 2013, with nearly 60 percent surveyed expecting their sales to grow by more than 10 percent this year, according to a survey by Ally Financial at the National Automobile Dealers Association (NADA) Convention.

Chevrolet says its small cars gain traction, sales in all weather

(February 11, 2013) DETROIT — With increasing numbers of Chevrolet’s small cars on the road as the weather turns for the worse, owners can drive confidently in conditions from tropical storms in Florida to the icy streets of Minnesota.

Stereotypes abound: smaller vehicles can’t handle bad weather safely and smoothly.

NADA's Underriner: Factory top-down control never works

(February 10, 2013) ORLANDO, Fla. — Auto manufacturer intrusion into dealer businesses, such as factory-initiated dealership renovation programs and stair-step pricing, are two critical issues facing new-car dealers, said Bill Underriner, chairman of the National Automobile Dealers Association.

Is Super Bowl advertising worth it? Mercedes-Benz says yes

(February 9, 2013) MONTVALE, N.J. — The perennial discussion among industry pundits about the Super Bowl, the largest and most watched sporting event of the year, is:  are the millions of dollars spent on Game Day airtime worth the investment?  Most experts say that it depends on the expectation and the execution.

Project 370Z fans invited to find a challenger

(February 9, 2013) CHICAGO — A year ago Nissan launched a social media-directed Nissan 370Z build-up called "Project 370Z" at the 2012 Chicago Auto Show. The idea was to capture the passion and knowledge of Nissan Z fans, online, to help direct the creation of a unique, one-off Nissan 370Z with readily available aftermarket parts and accessories.

Lexus shopper loyalty soars among KBB.com visitors

(February 9, 2013) IRVINE, Calif. — Thanks to a series of popular vehicle redesigns across its lineup, Lexus shopper loyalty has increased 9.2 percentage points year-over-year among KBB.com new-car audience, according to Kelley Blue Book.

For fourth quarter of 2012, Lexus ranked highest among all luxury brands in terms of shopper loyalty on KBB.com. Overall, Lexus sits in the No. 2 position, just behind its non-luxury counterpart Toyota in the No. 1 position.

MotorWeek 2013 Drivers' Choice Best of the Year: 2013 Cadillac ATS

(February 8, 2013) CHICAGO — MotorWeek, television's longest running automotive series, named the Cadillac ATS as its "Best of the Year" 2013 Drivers' Choice award winner for delivering an American-made driving experience that's as close to a classic European sport sedan as you can get.

Super Bowl advertisers driving social buzz

(February 7, 2013) CHICAGO — During Sunday'sSuper Bowl game, automakers accounted for nearly 20 percent of all commercials. Cars.com listened to online chatter to make the call: Which auto advertiser drove away as MVP of social media? In addition to tracking social buzz, Cars.com also looked at which auto ads prompted car shoppers to search for more information on the site.

With battery technology back to the future is the best way

By Al Vinikour

(February 6, 2013) TROY, Mich. — Too often when a goal is set the end product seems to be the overriding concern. All-new is best; the previous is like yesterday’s news. Frequently this thinking is to the detriment of the masses and it’s generally not realized until much later.