Volkswagen, Land Rover, Audi top Generation X choices

(July 15, 2011) SANTA MONICA, Calif. (PRNewswire) — Generation X, which refers to people born in the 1960s, 1970s and early 80s, chose vehicles that offered spacious room to accommodate their family according to a new study by TrueCar.com. The study reviewed the purchasing behavior of more than 200,000 car buyers from 2009 and 2010.

"Generation X consumers prefer vehicles that fit their changing lifestyles and helped spur the demand for automakers to build larger, roomier vehicles," said Jesse Toprak, Vice President of Trends and Analysis at TrueCar.com. "This post baby boomer generation has greater purchasing power and values practical luxury and safety features for their families."

TrueCar.com was able to compile a list of the top brands by Generation X buyers purchased in 2009 and 2010, by percentage of buyers aged 28-45. Topping the list of brands were Volkswagen, Land Rover and Audi.

The top brands for Generation X buyers (ages 28-45) in 2009 and 2010 were:

Top Brands for Gen X Buyers

(Age 28-45) in 2009 and 2010

 

Rank

Brands

Percentage of Gen X Buyers

 

1

Volkswagen

43.3%

 

2

Land Rover

41.5%

 

3

Audi

40.8%

 

4

Mazda

38.4%

 

5

Jeep

38.3%

 

6

Infiniti

37.8%

 

7

Acura

37.4%

 

8

Nissan

37.1%

 

9

Honda

36.7%

 

10

MINI

36.0%

"Generation X buyers have a work hard/play hard mentality and chose cars that were comfortable and convenient for their lifestyle. They chose larger, more luxurious cars to take their families on vacations or kids to play soccer with ample room to store equipment and luggage," said Kristen Andersson, Automotive Analyst for TrueCar.com. 

The top models for Generation X buyers (ages 28-45) in 2009 and 2010 and the current percentage discount from MSRP are:

Top Models for Generation X Buyers

(Age 28-45) in 2009 and 2010

and Current Discount Percentage

 

Rank

Make/Model

Percentage of Gen X Buyers

MSRP (Manufacturers Suggested Retail Price)

Average Paid*

Percentage Discount from MSRP**

 

1

Volkswagen Routan

66.0%

$27,750

$26,536

4.4%

 

2

BMW M3 Sedan

63.6%

$56,775

$53,544

5.7%

 

3

Nissan Quest

60.0%

$28,560

$26,362

7.7%

 

4

Nissan Armada

59.9%

$39,465

$33,640

14.8%

 

5

Honda Odyssey

58.9%

$28,885

$28,195

2.4%

 

6

Toyota Land Cruiser

57.9%

$69,895

$67,404

3.6%

 

7

Toyota Sienna

53.9%

$25,870

$23,953

7.4%

 

8

Volvo XC90

51.5%

$39,275

$37,165

5.4%

 

9

Infiniti QX56

49.9%

$59,690

$57,138

4.3%

 

10

Chevrolet Aveo

48.5%

$12,725

$10,886

14.4%

 

*Average paid is the estimated average transaction price of a vehicle after incentives.

** Percent Discount from MSRP is rounded to the nearest tenth