TrueCar finds best January deals on EVs and hybrids

(January 16, 2015) SANTA MONICA, Calif. — Ford’s Focus Electric hatchback, which sells at an average of 16 percent off MSRP, tops January’s list of best savings on new vehicles, according to TrueCar, Inc. The “TrueSavings” monthly report analyzes current transaction prices and identifies opportunities for consumer savings.

“Fuel savings are not top of mind to many consumers right now, and that makes this a great time to buy a hybrid or electric vehicle,” said John Krafcik, president of TrueCar.

“With gasoline prices now averaging just $2.10 per gallon, and vehicle preferences tied so closely to short-term gasoline prices, automakers are heavily discounting their most fuel-efficient cars to clear inventories.”

Toyota’s Prius, the world’s best-selling alternative fuel vehicle for more than a decade, also makes January’s list of best savings. Customers who purchase a Prius Two model this month can save 10 percent off the hybrid car’s $25,025 MSRP.

“Gasoline prices and vehicle type preferences are strongly related, and this relationship is cyclical in nature,” said Krafcik. “Fuel is relatively inexpensive right now, but when the pendulum swings the other way it will make future alternative fuel vehicles more appealing.”

Below is a snapshot of some of the best savings (compared to MSRP) on new vehicles in January 2015: