Transaction prices fall in January after four months of gains
(February 4, 2012) SANTA MONICA, Calif. — TrueCar.com has estimated that the average transaction price for light vehicles in the United States was $30,512 in January, up $1,731 (6 percent) from January 2011, but down $174 from December.
"Transaction prices declined in January due to seasonality, attributed to a higher percentage of sales of SUVs and luxury vehicles the previous month," said Jesse Toprak, VP of Industry Trends and Insights for TrueCar.com. "The consumer trend of valuing highly equipped vehicles continued this month, generating higher transaction prices."
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Transaction Pricing Forecast |
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Manufacturer |
January 2012 Transaction |
December 2011 Transaction |
January 2011 Transaction |
Percent Change January 2011 to |
Percent Change |
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Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) |
$29,177 |
$29,322 |
$27,849 |
4.8% |
-0.5% |
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Ford (Ford, Lincoln) |
$31,769 |
$31,912 |
$30,538 |
4.0% |
-0.4% |
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GM (Buick, Cadillac, Chevrolet, GMC) |
$32,971 |
$33,241 |
$30,867 |
6.8% |
-0.8% |
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Honda (Acura, Honda) |
$26,022 |
$26,086 |
$25,215 |
3.2% |
-0.2% |
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Hyundai/Kia |
$21,339 |
$21,426 |
$19,646 |
8.6% |
-0.4% |
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Nissan (Nissan, Infiniti) |
$28,014 |
$28,298 |
$26,411 |
6.1% |
-1.0% |
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Toyota (Lexus, Scion, Toyota) |
$27,258 |
$27,349 |
$26,117 |
4.4% |
-0.3% |
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Volkswagen (Audi, Volkswagen) |
$33,096 |
$33,218 |
$32,046 |
3.3% |
-0.4% |
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Industry |
$30,512 |
$30,686 |
$28,781 |
6.0% |
-0.6% |
In addition, TrueCar.com estimated that the average incentive for light-vehicles was $2,592 in January 2012, up $13 (0.5 percent) from January 2011 and down $109 (4.0 percent) from December 2011.
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Average Incentives Forecast |
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Manufacturer |
January 2012 |
December 2011 |
January 2011 |
Percent Change |
Percent Change |
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Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) |
$3,233 |
$3,257 |
$3,414 |
-5.3% |
-0.7% |
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Ford (Ford, Lincoln) |
$2,940 |
$3,022 |
$2,407 |
22.2% |
-2.7% |
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GM (Buick, Cadillac, Chevrolet, GMC) |
$3,095 |
$3,186 |
$3,663 |
-15.5% |
-2.8% |
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Honda (Acura, Honda) |
$2,258 |
$2,378 |
$2,016 |
12.0% |
-5.0% |
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Hyundai/Kia |
$1,027 |
$972 |
$1,375 |
-25.3% |
5.7% |
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Nissan (Nissan, Infiniti) |
$2,922 |
$3,082 |
$2,510 |
16.4% |
-5.2% |
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Toyota (Lexus, Scion, Toyota) |
$1,921 |
$2,000 |
$1,962 |
-2.1% |
-3.9% |
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Volkswagen (Audi, Volkswagen) |
$2,484 |
$2,561 |
$2,091 |
18.8% |
-3.0% |
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Industry |
$2,592 |
$2,701 |
$2,579 |
0.5% |
-4.0% |
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