Transaction prices continue to reach record highs
(January 4, 2012) SANTA MONICA, Calif. — TrueCar.com estimated today that the average transaction price for light vehicles in the United States was a record high $30,686 in December, up $1,682 (5.8 percent) from December 2010 and up $189 (0.6 percent) from November 2011.
"Despite continued economic uncertainty, consumers bought more technology and features-rich vehicles in 2011 helping transaction prices reach record levels and strengthening their balance sheets," said Jesse Toprak, VP of Industry Trends and Insights for TrueCar.com. "It's an indication that if you build the right product, consumers will purchase it even without manufacturers spending heavily on incentives."
Transaction pricing forecast
|
Manufacturer |
December 2011 Transaction Price |
November 2011 Transaction Price |
December 2010 Transaction Price |
Percent Change December 2010 to December 2011 |
Percent Change November 2011 to December 2011 |
|
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) |
$29,322 |
$29,071 |
$27,921 |
5.0% |
0.9% |
|
Ford (Ford, Lincoln) |
$31,912 |
$31,498 |
$30,068 |
6.1% |
1.3% |
|
GM (Buick, Cadillac, Chevrolet, GMC) |
$33,241 |
$33,027 |
$32,562 |
2.1% |
0.6% |
|
Honda (Acura, Honda) |
$26,086 |
$26,529 |
$24,963 |
4.5% |
-1.7% |
|
Hyundai/Kia |
$21,426 |
$21,265 |
$19,504 |
9.9% |
0.8% |
|
Nissan (Nissan, Infiniti) |
$28,298 |
$27,770 |
$27,047 |
4.6% |
1.9% |
|
Toyota (Lexus, Scion, Toyota) |
$27,349 |
$27,442 |
$26,188 |
4.4% |
-0.3% |
|
Industry |
$30,686 |
$30,497 |
$29,004 |
5.8% |
0.6% |
In addition, TrueCar.com estimated that the average incentive for light-vehicles was $2,562 in December, down $80 (3.0 percent) from December 2010 and down $68 (2.6 percent) from November 2011.
Incentive spending forecast
|
Manufacturer |
December 2011 Incentives |
November 2011 Incentives |
December 2010 Incentives |
Percent Change December 2010 to December 2011 |
Percent Change November 2011 to December 2011 |
|
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) |
$3,246 |
$3,237 |
$3,759 |
-13.6% |
0.3% |
|
Ford (Ford, Lincoln) |
$2,664 |
$2,923 |
$2,686 |
-0.8% |
-8.9% |
|
GM (Buick, Cadillac, Chevrolet, GMC) |
$3,020 |
$3,098 |
$3,226 |
-6.4% |
-2.5% |
|
Honda (Acura, Honda) |
$2,185 |
$2,333 |
$2,212 |
-1.2% |
-6.4% |
|
Hyundai/Kia |
$1,108 |
$1,025 |
$1,572 |
-29.5% |
8.1% |
|
Nissan (Nissan, Infiniti) |
$2,978 |
$2,949 |
$2,808 |
6.1% |
1.0% |
|
Toyota (Lexus, Scion, Toyota) |
$1,887 |
$1,899 |
$2,245 |
-15.9% |
-0.6% |
|
Industry |
$2,562 |
$2,631 |
$2,642 |
-3.0% |
-2.6% |
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