(January 23, 2019) IRVINE, Calif. — Toyota was named 2019 best resale value brand and Porsche was named best luxury brand in Kelley Blue Book's annual resale awards. It is the fourth best resale value win for Toyota, which previously won in 2014, 2017 and 2018. This year marks Porsche's third consecutive best resale luxury brand winner. .

Kelley says that while most car buyers consider the sales price one of the most significant figures when choosing a new vehicle, the experts at Kelley Blue Book recommend shoppers consider a number they won't find on any window sticker: the resale value.

Making it easy to shop smart, Kelley Blue Book today announces the 2019 model-year brand and category winners of the annual Best Resale Value Awards, recognizing vehicles for their projected retained value through the initial five-year ownership period.

"Shoppers can be confident a vehicle will retain its value well if you pick from our list of Best Resale Value Winners. At the brand level, Toyota and Porsche repeat their wins for top brand and luxury brand, respectively, with the highest average projected resale value among their full model lineups," said Eric Ibara, director of residual values for Kelley Blue Book.

"Positioned among the Top 10 vehicles this year are all truck models. Despite the higher incentives available on trucks today, used-car buyers are willing to pay more for trucks, relative to the initial MSRP, than they are for sedans. Without the prospect of higher gas prices, this trend doesn't appear to be slowing."