Survey: Consumers hit the brakes on subscription-based features
69 percent of shoppers say they
would not subscribe to features
By Analytics Team
Autolist.com
(March 1, 2023) Automakers across the industry are eyeing billions of dollars in revenue in the near future from subscription-based features in cars. But their plans still face a significant speed bump that’s worth paying attention to: consumers hate the idea. That’s according to the latest survey by Autolist.com, which found that 69 percent of car shoppers said they would not subscribe to features in a vehicle in general; just seven percent of consumers supported the idea.