(March 1, 2016) IRVINE, Calif. — The analysts at Kelley Blue Book kbb.com today report the estimated average transaction price (ATP) for light vehicles in the United States was $33,781 in February.  New-car prices have increased by $739 (up 2.2 percent) from February 2015, while remaining flat from last month.

"Increased incentives are helping offset part of this growth, as incentive spend is nearing pre-recession levels in recent months," said Tim Fleming, analyst for Kelley Blue Book.

"Low gas prices are attracting consumers toward pickup trucks, with average transaction up a combined 6 percent for the segment. The same growth has not been seen in traditional car segments like compact and mid-size cars, which are both up 0.5 percent, or around $100."

Toyota Motor Company, Fiat Chrysler, General Motors and Ford Motor Company continue to climb most among the major manufacturers with help primarily from their utility and truck models. In addition, American Honda is up slightly at 0.5 percent with several restyled models showing strength. The all-new Honda Civic drove average transaction prices up 5.5 percent to $20,782, while the Honda Pilot increased 16.2 percent to $38,238.

Hyundai-Kia transaction prices decreased 1.1 percent in February, with the Hyundai brand dropping 1.6 percent as dealers sold down the outgoing Elantra model.  The redesigned Tucson had the best month for the brand, increasing 11.7 percent to $27,802.