New car transaction prices in April up almost 2 percent year over year

(May 1, 2013) SANTA MONICA, Calif. — TrueCar estimated today that the average transaction price for light vehicles in the United States was $30,084 in April 2013, up $501 (1.7 percent) from April 2012; and down $283 (-0.9 percent) from March 2013.

"Stable consumer demand for new vehicles resulted in only minor changes in transaction prices and incentives spending in April," said Jesse Toprak, senior analyst for TrueCar. "Ford posted the highest increase in transaction prices while Honda had the biggest drop in incentives spending compared to last year levels."

Manufacturer

April 2013 Transaction Price

March 2013 Transaction Price

April 2012 Transaction Price

Percent Change April 2012 to April 2013

Percent Change March 2013 to April 2013

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

$29,769

$ 29,890

$ 29,518

0.9%

-0.4%

Ford (Ford, Lincoln)

$ 32,798

$ 32,914

$ 31,349

4.6%

-0.4%

GM (Buick, Cadillac, Chevrolet, GMC)

$ 32,926

$ 33,088

$ 33,027

-0.3%

-0.5%

Honda (Acura, Honda)

$ 26,841

$ 27,141

$ 26,614

0.9%

-1.1%

Hyundai/Kia

$ 22,514

$ 22,646

$ 22,018

2.3%

-0.6%

Nissan (Nissan, Infiniti)

$ 27,612

$ 27,914

$ 27,896

-1.0%

-1.1%

Toyota (Lexus, Scion, Toyota)

$ 28,785

$ 28,892

$ 27,612

4.2%

-0.4%

Volkswagen (Audi, Porsche, Volkswagen)

$ 33,806

$ 33,871

$ 33,318

1.5%

-0.2%

Industry

$ 30,804

$ 31,087

$ 30,303

1.7%

-0.9%

             

In addition, TrueCar estimated that the average incentive for light vehicles was $2,466 in April 2013, up $23 (0.9 percent) from April 2012; and down $137 (-5.3%) from March 2013.

Manufacturer

April 2013 Incentives

March 2013 Incentives

April 2012 Incentives

Percent Change April 2012 to April 2013

Percent Change March 2013 to April 2013

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

$ 3,209

$ 3,323

$ 3,245

-1.1%

-3.4%

Ford (Ford, Lincoln)

$ 2,690

$ 2,981

$ 2,464

9.2%

-9.8%

GM (Buick, Cadillac, Chevrolet, GMC)

$ 3,390

$ 3,697

$ 3,164

7.1%

-8.3%

Honda (Acura, Honda)

$ 1,724

$ 1,568

$ 2,486

-30.7%

9.9%

Hyundai/Kia

$ 1,424

$ 1,351

$ 1,263

12.8%

5.4%

Nissan (Nissan, Infiniti)

$ 2,555

$ 2,852

$ 2,438

4.8%

-10.4%

Toyota (Lexus, Scion, Toyota)

$ 1,465

$ 1,607

$ 1,697

-13.7%

-8.8%

Volkswagen (Audi,  Porsche, Volkswagen)

$ 2,573

$ 2,672

$ 2,508

2.6%

-3.7%

Industry

$ 2,466

$ 2,603

$ 2,443

0.9%

-5.3%

TrueCar estimated the ratio of incentives to average transaction price for light vehicles was 8.0 percent in April, down from 8.1 percent in April 2012 and down from 8.4 percent in March 2013.

Manufacturer

April 2013 Incentives/Avg. Transaction Price

March 2013 Incentives/Avg. Transaction Price

April 2012 Incentives/ Avg. Transaction Price

Percent Change April 2012 to April 2013

Percent Change March 2013 to April 2013

Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat)

10.8%

11.1%

11.0%

-0.2%

-0.3%

Ford (Ford, Lincoln)

8.2%

9.1%

7.9%

0.3%

-0.9%

GM (Buick, Cadillac, Chevrolet, GMC)

10.3%

11.2%

9.6%

0.7%

-0.9%

Honda (Acura, Honda)

6.4%

5.8%

9.3%

-2.9%

0.6%

Hyundai/Kia

6.3%

6.0%

5.7%

0.6%

0.4%

Nissan (Nissan, Infiniti)

9.3%

10.2%

8.7%

0.5%

-1.0%

Toyota (Lexus, Scion, Toyota)

5.1%

5.6%

6.1%

-1.1%

-0.5%

Volkswagen (Audi, Porsche, Volkswagen)

7.6%

7.9%

7.5%

0.1%

-0.3%

Industry

8.0%

8.4%

8.1%

-0.1%

-0.4%