Ford Bronco store helps off-roaders gear up for arrival of new Bronco

(December 4, 2019) DEARBORN, Mich. — The all-new Ford Bronco isn’t slated to make its world premiere until next spring, but Bronco lovers don’t have to wait until then to find merchandise to celebrate the legendary off-road SUV.

In time for the heart of the holiday shopping season, the Ford Bronco store on Amazon.com is live with an assortment of Bronco-themed items ranging from apparel and novelties to toys, collectibles and some unique vintage Bronco parts.

“The Bronco fan base is such a loyal one, and they love their Bronco gear,” said Casie Ocan͂a, Ford global brand licensing manager, brand & integrated marketing. “It’s great to be able to corral this merchandise and make it available and easy to buy at one site.”

Last month, Ford fueled fan excitement for the upcoming Bronco when it revealed the Bronco R race prototype, a one-of-a-kind off-road racing machine built to test the future production vehicle’s chassis and suspension on the grueling desert course at the 2019 SCORE-International Baja 1000 in Mexico.

Bronco toys at the online store include scale model trucks of various early-gen Broncos. The apparel section features a variety of graphic t-shirts and baseball caps, as well as pet bandanas for Bronco-loving furry friends. From refrigerator magnets and key chains to smartphone cases and leather luggage tags, the gifts and novelties selection includes an assortment of perfect gifts for the holidays.

Vehicle accessories at the site include authentic Dennis Carpenter Ford restoration parts for first-gen Broncos, as well as vintage truck flags and license plate holders.