(February 1, 2012) SANTA CRUZ, Calif. — Zero Motorcycles today announced it achieved the highest overall results in an independent study conducted by Pike Research. The study, called the Pike Pulse Report, evaluated the competitive landscape of both the electric motorcycle and electric scooter markets and gave Zero Motorcycles top ranking.

The study was based on 12 categories that measured an original equipment manufacturers’ (OEM) ability to compete on a global level. Zero Motorcycles scored higher than many notable names, including Honda and KTM.

“Pike Research is one of the industry’s leading independent market research firms when it comes to EV’s and new technology. We are very gratified to hear that they have ranked us number one in the electric motorcycle industry," said Scot Harden, vice president of global marketing for Zero Motorcycles. "It confirms we are on a good path and serves as huge motivation for us to keep pushing hard to develop our vision for electric motorcycles. It also is a huge reward for the staff of Zero Motorcycles who share equally in this acknowledgment. We are deeply committed to this product segment.”

The following is an excerpt taken from the Pike Pulse Report — Zero Motorcycle achieved the highest ranking in this Pike Pulse Report with a combination of strong strategic planning and great execution of those plans. The company’s product lineup is well suited to the less cost-conscious early adopter market. Zero is also pursuing a specialty market for the e-motorcycles (off-road and fleet applications). In addition, the company has put together a strong management team and continues to build a strong dealer network in the key regions of Western Europe, Asia Pacific, Latin America and North America. All of these factors have provided Zero with strong momentum leading into 2012.