Honda gears up for Motorcycle Live in the UK

(November 3, 2011) Honda of the United Kingdom is gearing up for this year’s Motorcycle Live two-wheel extravaganza at the National Exhibition Center (NEC) in Birmingham Nov. 19-27 with some great action-packed activities in store to ensure visitors really get the full Honda experience.

Activities include the first UK unveiling of Honda’s new-for-2012 models, star rider and celebrity appearances, visitor interactive entertainment, "My First License" for children, race team "workshops" with BSB Championship winning team HM Plant Honda, the Honda Racing Bug live action model car racing game and a free prize draw for visitors to be in with a chance of winning "A Honda For everything You Do."

Honda’s presence at Motorcycle Live over the nine days of the event includes five areas within Hall 3. Entering the Honda House via the garage, visitors can see and experience a whole range of Honda products from the stylish CR-Z car to the latest ATV, garden equipment, portable generators and marine products, and also be in with a chance of winning a range of Honda products to include a car, motorcycle, lawnmower, ATV, generator and inflatable boat, by entering the "Win A Honda For Everything You Do" free prize draw.

Moving through the garage of the Honda House, Honda's great and latest range of merchandise, clothing and accessories is also available to try for size and buy. From trendy t-shirts, fleeces, hoodies, jackets, leathers and textile bike gear, to retro bike cups and saucers and Honda branded items, there's something for everyone.

The Honda House garden plays host to the unique and ever popular "My First License," and every day, children aged between 5 and 11, can experience riding a bike around a specially constructed street scene to experience the fun of two wheels, learn about road safety and, come away with their very own printed mock license.

The main motorcycle display stand will host the current and new-for-2012 range of bikes, to include the all-new Crosstourer, luxurious Goldwing, updated CBR1000RR Fireblade, plus a number of new models not yet announced.

Further highlights include scheduled rider and celebrity appearances, race bikes on display, the popular Honda Racing café, technical help desk and a range of visitor involved entertainment activities.

Honda’s innovative EV-Neo electric concept scooter, currently undergoing a test and evaluation program in Barcelona, will also be on show in the UK for the first time, on the Honda stand. However, visitors to Motorcycle Live can also experience Honda’s developing electric technology for themselves by having a go on a concept EV-Neo in the ‘Get On’ experience area.

The Honda village is completed with the presence of Honda (UK) Racing. With a 21-year history, Honda (UK) Racing will be present with this year’s HM Plant Honda Fireblade British Superbike and its 2011 championship winning British Touring Car (BTCC) Honda Civic. Visitors can explore Honda's 'race garage', meet the riders and drivers, learn more about life in a race team and take part in a wheel change challenge.

Honda riders and key Honda personnel will also be taking part in various chat shows and activities on the Main Stage throughout the duration of the event and, a wide range of Honda bikes will also be available to test ride out on the roads.