BMW Motorrad achieves all-time sales high for third straight year

(January 10, 2014) MUNICH — BMW Motorrad has achieved an all-time annual sales high for the third time in succession. Worldwide the company supplied 115,215 motorcycles and maxi scooters — an increase of 8.3 % as compared to the previous record year 2012.

December sales were 6,343. This represents an increase of 4.5% as compared to December 2012.


Stephan Schaller, president BMW Motorrad: "Never before in the 90-year history of the company have we supplied so many vehicles. With a significant increase of 8.3% as compared to the previous year, we have achieved an all-time sales high and supplied more than 115,000 vehicles to our customers worldwide.

"I should like to thank all our customers most sincerely for the trust they have placed in us. Due to the high level of popularity of our motorcycles and maxi scooters we have been able to achieve growth in all sales regions. This demonstrates that our product offensive has put us on the right course.

"In some markets growth reached double figures, such as the U.S. and Russia. Germany remains our most successful individual market. However, we saw very positive sales developments in South America and Asia, too. And despite the difficult market environment that persists in Europe, we once again asserted and further extended our market leadership in the relevant capacity segment over 500 cubic centimeters in Germany, Spain and Italy. In the crisis-ridden markets of Italy and Spain we were able to achieve growth for the first time in years despite the fact that the market as a whole was heavily in decline in those countries."

There were 14,100 vehicles sold in the U.S. in 2013, 2,000 more BMW motorcycles than in 2012. This represents an increase of around 17%.

R 1200 GS  — the most successful BMW motorcycle.

The most successful model in 2013 with almost 30,000 vehicles sold was once again the R 1200 GS. Well over 25,000 units are accounted for by the new water-cooled travel enduro, making 2012 the best first sales year of a new model ever to be recorded in the history of BMW Motorrad.

It is followed in second place by the BMW F 800 GS with 10,166 units sold. Third place goes to the F 700 GS, of which 7,155 were sold. Sales of the 1000 cc supersports models S 1000 RR and HP4 were also exceptionally successful.

Just under 6,800 Double R and almost 2,700 HP4 were supplied to customers. In addition to this, the R 1200 RT and the R 1200 GS Adventure likewise achieved excellent sales figures in their last year before the model change. The new mid-range models F 800 GT and F 800 GS Adventure were also well received. Meanwhile the maxi scooters C 650 GT and C 600 Sport as well as the 6- cylinder touring bikes K 1600 GT and K 1600 GTL continue to enjoy a high level of popularity.