Scion tC — Keeping young buyers on the move

By Jim Meachen and Ted Biederman

Toyota has done a credible job revitalizing the Scion tC with a second-generation 2011 model-year vehicle that has more power, a more engaging driving demeanor, slightly updated styling and a still-modest price tag that makes it an excellent value for anyone — but mostly young people — looking for a sporty and spacious coupe. But we wonder if Toyota has done enough to keep its Scion lineup — and the tC in particular — vital in the ever-changing landscape of automobile competition? 

tC moves Scion beyond Gen Y

By Jim Meachen and Ted Biederman

Throw out the Gen Y rigmarole. This neatly designed and well-built Scion hatchback is a mainstream product. If it appeals to us it surely will appeal to anyone who is interested in a sporty two-door car with impeccable fit and finish that is fun to drive.

If we are going to hook a target audience up to the all-new Scion tC, let’s throw in a couple other market demographic types such as Generation X and the Baby Boomers.

Scion xD, a city car with value

By Jim Meachen and Ted Biederman

Scion xB – a cool crossover moves mainstream

By Jim Meachen and Ted Biederman

The personality of the Scion xB has been considerably altered in its second iteration now in showrooms.

While the original xB’s quirky persona made it a hit the new Scion xB, for better or worse, looks and acts more like a Toyota, less like a Scion.

For one thing, the 2008 edition is much larger than the original. It also has a great deal more horsepower and torque then its predecessor. That may be both good and bad.