
(October 28, 2023) Chevrolet is replacing its decade-old "Find New Roads" advertising tagline with "Together let's drive," a slogan that brand marketing leaders say is designed to evoke a sense of connection in transformational times. The new tagline debuted Friday at Game 1 of Major League Baseball's World Series with an ad highlighting vehicle affordability, including the new Trax subcompact crossover that starts at $21,495 with shipping, Chevy CMO Steve Majoros said.