
(October 10, 2023) FOUNTAIN VALLEY, Calif. — Hyundai Motor America and its U.S. Hispanic marketing agency, Lopez Negrete Communications, launched a new creative campaign for the three-row flagship 2024 SUV Palisade. The new campaign, “¿Viste?” (Did You See It?), is aimed at upwardly mobile Hispanic families striving for multigenerational validation, while highlighting the sophistication, innovation, and comfort of the Hyundai Palisade. The campaign, in both English and Spanish for bilingual audiences began Sept. 30