November 2021

May your December be Mini and bright

(December 1, 2021) MUNICH, Germany —  Lighting the way after the Festive Mini Electric’s first public appearance at The Lexicon Bracknell in Berkshireon Nov. 25, the car is traveling to various locations around the UK, driven by project creator Nicholas ‘Nico’ Martin. The sen-sleigh-tional project first started over three years ago, with Nico hand-wrapping his Mini in fairy-lights and displaying it in his local town of Bracknell.

BMW Concept XM — The most powerful production BMW M car ever

(December 1, 2021)  MIAMI BEACH — BMW M GmbH is presenting a radical new vehicle concept on the global stage for the first time at Art Basel’s 2021 Miami Beach show. The BMW Concept XM looks ahead to the most powerful BMW M car ever to go into series production, which is set to begin at the end of 2022. Electrification underpins the driving experience which allows the driver to both glide along in near silence and enjoy the engaging pleasure of high performance driving, M-style.

Volkswagen creates virtual driving experience accessible on Amazon boxes

(November 30, 2021) HERNDON, Va. — Volkswagen of America HAS announced a new web-based augmented reality technology (WebAR) experience via select Amazon boxes, bringing a sensory experience of the new VW Taos SUV to the homes of online shoppers. By scanning a QR code on the specially-designed boxes, users can experience a virtual drive on a 3D map and add unique sounds along the way.

Hyundai's all-electric IONIQ 5, new Tucson hit big screen

(November 29, 2021) FOUNTAIN VALLEY, Calif. — The all-new Hyundai IONIQ 5 and all-new Hyundai Tucson will make their Hollywood debut in Sony Pictures’ upcoming film “Spider-Man: No Way Home.”  Leading up to the film’s Dec. 17 theatrical release, Hyundai Motor Company has launched an integrated marketing program that includes a global TV commercial and a variety of digital promotional activities.

Ford Lightning 'frunk' designed from cardboard box prototype

(November 29, 2021) DEARBORN, Mich. — A cardboard box found a new lease on life after being recruited by Ford to help develop a new feature known as the Mega Power Frunk. The all-electric 2022 F-150 Lightning pickup’s new front trunk or, as it’s known in industry speak “frunk” is the largest in the truck industry – with 14.1 cubic feet of cargo space and  maximum payload capacity of 400 pounds.

Lucid Air named 2022 Motor Trend Car of the Year

(November 28, 2021) NEWARK, Calif. — MotorTrend has announced that the Lucid Air has won the 2022 MotorTrend Car of the Year, the first instance in which the initial product from a new automotive brand has been awarded the “Golden Calipers.” MotorTrend’s Car of the Year award is considered the most prestigious in the automotive industry. The win affirms Lucid Air as the new EV benchmark, with the most advanced electric powertrain available today — technology wholly designed, developed, and manufactured in-house.

BMW eDrive Zones now available in 138 European cities

(November 28, 2021) MUNICH, Germany — The BMW Group is introducing its innovative eDrive Zones in another 20 European cities, including Copenhagen, Verona and Toulouse. This means that 138 cities in Europe are now benefiting from this trailblazing technology. The service is expected to be rolled out in at least another 30 cities worldwide in the coming year.