September 2018

MINI USA highlights cargo space and room for adventure in ad campaign

(September 13, 2018) WOODCLIFF LAKE, N.J. —  MINI USA today launched the new “Created in a Countryman” creative campaign to help showcase the spacious and versatile cargo space of the 2019 Mini Countryman. To do so in a unique and innovative way, MINI USA tapped stop-motion animator Kirsten Lepore of “hi stranger” fame and diorama-duo Nix + Gerber to create short films in the cargo space of the biggest, most adventurous Mini ever built.

Petersen Automotive Museum to present new art, automobile exhibits

(September 13, 2018) LOS ANGELES  — On Saturday, September 29, 2018, the Petersen Automotive Museum will debut the first in a series of “California-themed” exhibitions to kick off its 25th anniversary in 2019 on Sept. 29. Titled “Auto-Didactic: The Juxtapoz School,” the display will examine a mix of art pieces and automobiles from the artists of “Juxtapoz Magazine,” who have helped redefine the role and imagery of automobiles in contemporary art.

Lexus introduces compact 2019 UX crossover to lineup

(September 13, 2018) STOCKHOLM  — Lexus, an innovator in luxury utility vehicles, has introduced its newest addition to the lineup, the compact 2019 UX. It offers the brand’s innovative luxury and safety in a package that combines charismatic new design elements and ultra-efficient new powertrains. For many customers, the UX will not only be their first Lexus, but also their first luxury vehicle.

Chevrolet's new app — Attempting to curb risky driving

(September 13, 2018) DETROIT — Chevrolet is launching a new smartphone app called Call Me Out to help remind new and experienced drivers to keep their eyes on the road and put their phones down while they are driving. According to a recent Research Now survey, 84 percent of people admit that distracted driving while handling a phone is dangerous, yet 90 percent of drivers have done it.

All-electric Audi e-tron to feature vehicle-integrated toll module technology

(September 12, 2018) HERNDON, Va. — Making its global debut in San Francisco on Sept. 17, the all-electric Audi e-tron will be the first vehicle from the brand to launch with the integrated toll payment technology. The Integrated Toll Module (ITM) is a toll transponder built into the vehicle's rearview mirror, allowing drivers to access select toll roads in the U.S. and in Canada.

ITM is another Audi first in vehicle-to-infrastructure (V2I) technology, allowing the car to communicate and interact with its environment.

Ram launches new 2018 Harvest Edition chassis cab trucks

(September 12, 2018) AUBURN HILLS, Mich. — Ram is celebrating its agricultural bonds with a new edition designed specifically for America’s farm families. The 2018 Ram Chassis Cab Harvest Edition is an agricultural market-specific truck and is visually distinguished by two limited-availability colors — Case IH Red and New Holland Blue (Brilliant Black and Bright White are also available).

Ford to present family of electrified Transit products in Hanover, Germany

(September 12, 2018) Ford will reinforce its leadership of the commercial vehicle market in Europe by presenting its latest generation of connected and electrified Transit products at the IAA Commercial Vehicle show in Hannover, Germany, Sept. 20-27. Ford says it is committed to deliver the benefits of connectivity across its commercial vehicle range in Europe.

The company’s Hannover display will feature a comprehensive line-up of models that will feature on-board modems — led by the new 2-tonne Transit making its global debut at the Show — plus new Ford-developed products to help fleets optimize their operations.

Subaru launches its biggest vehicle with new campaign

(September 11, 2018) Subaru of America has debuted a new creative campaign centered around the launch of the all-new 2019 Ascent. The new advertising spots showcase the automaker's latest three-row SUV and give viewers an intimate look into the lives of three different Ascent owners, highlighting the vehicles versatility, comfort, and safety.

Trail Control brings off-road cruise control to 2019 F-150 Raptor

(September 11, 2018) DEARBORN, Mich. — The upgraded 2019 Ford F-150 Raptor has picked up a new feature — Trail Control. It’s like cruise control for off-road driving.

This new innovation manages throttle and braking, allowing drivers to focus on steering through challenging off-road conditions. It makes taking Raptor through the rough stuff more fun than ever.

Mercedes-Benz reveals new mobility concept for sustainable mobility

(September 11, 2018) COPENHAGEN — Mercedes-Benz Vans HAS presented its Vision URBANETIC, a revolutionary mobility concept that goes way beyond existing ideas on autonomous vehicles. Vision URBANETIC eliminates the separation between people moving and goods transport.