(July 14, 2015) HERNDON, Va. — Volkswagen has unveiled the Unleash Your Rrrr site that allows Volkswagen fans to drive a virtual Golf R using only the sound of voice. The web app utilizes deep learning, an artificial intelligence subset of machine learning, developed by VW’s agency of record Deutsch LA, to analyze each user’s unique impression of the Golf R engine’s roar.
It then generates a customized video of the 292-hp turbocharged Golf R model roaring through a race track, drifting, braking, among other cool stunts that correspond with the user’s voice recording.