New Lincoln spot takes serene approach with McConaughey and Aviator
(December 28, 2019) DEARBORN, Mich. — Matthew McConaughey puts a new twist on ice fishing to highlight the versatility and serene sanctuary of the all-new Lincoln Aviator in a new campaign spot for the three-row luxury SUV. With the stark beauty of winter as a backdrop, the latest piece has McConaughey using his Aviator as a shelter from the elements after carving a hole in the ice and dropping a line.