By Jim Meachen and Ted Biederman
When we first saw one of the latest Buick LaCrosse television ads, we thought how outrageous.
As the LaCrosse comes to a stoplight on a busy city street, it draws a crowd of curious and obviously admiring onlookers as the voice over intones, “It’s not the new Lexus. It’s not the new BMW. It’s not the new Audi. What it is, is impossible to resist. It’s the new class of world class.”
General Motors, we thought, is climbing out on another of its infamous “the-goods-don’t-match-the-hype” limbs.