(December 16, 2010) WESTLAKE VILLAGE, Calif. — Managing owner expectations through proactive communication and providing personal service has a considerable positive impact on overall satisfaction with the motorcycle ownership experience, according to the J.D. Power and Associates 2010 U.S. Motorcycle Competitive Information Study released today.
The study, now in its 13th year, measures owner satisfaction with new motorcycles by examining six major factors of the overall ownership experience: product; build quality; cost of ownership; sales; service; and warranty.