(May 28, 2011) WESTLAKE VILLAGE, Calif. — Motorcycle helmet owners are increasingly likely to purchase their helmet online, according to the J.D. Power and Associates 2011 U.S. Motorcycle Helmet Satisfaction StudySM released today.
The study finds that nearly one-fourth (23%) of motorcycle helmet owners purchase their helmet on the Internet, compared with 20 percent in 2010. In 2002, less than 10 years ago, this proportion was just 4 percent.