Here's the Thing

NADA predicts 2011 sales of 12.9 million

(January 7, 2011) DETROIT — U.S. new-car and light-truck sales are headed for double-digit percentage gains in 2011, says Paul Taylor, chief economist of the National Automobile Dealers Association (NADA).

“The auto industry is coming back strong from what has been a difficult economy,” Taylor says. “Auto sales are playing a key role in leading the economic recovery.”

AutoPacific forecasts mild recovery for vehicle sales

(January 7, 2011) TUSTIN, Calif.  — The automotive industry enters 2011 on the road to recovery from the disastrous sales numbers of 2009. The industry can look forward to year-on-year recovery through 2016 — at a healthy but mild pace — on average about 6 percent per year.

Ford gains ground in car brand perception survey

(January 6, 2011) YONKERS, N.Y. — Consumers believe the Ford brand has gained considerable ground as perennial leader Toyota has declined over the past two years, according to Consumer Reports’ 2011 Car Brand Perception Survey.

While the two car companies are in a statistical dead heat, Ford excels in the factors that consumers say matter most: safety, quality and value.

Decade of change: Cars becoming like brains on wheels

(January 5, 2011) DEARBORN, Mich. — The past decade has been revolutionary for several parts of our society, but few sectors have seen as much change since 2000 as the auto industry. 

Ten short years ago, automakers were touting the number of cupholders in the cabin and the increased off-road capabilities of family haulers. Today, these same companies are racing to offer increasingly hands-free mobile communication, eye-popping fuel economy and technologies aimed at helping drivers avoid accidents.

Auto incentives down to pre-recession levels

(January 4, 2010) SANTA MONICA, Calif. — estimated today that the average automotive manufacturer incentive in the U.S. was $2,528 per vehicle sold in December 2010, up $64, or 2.6 percent, from November 2010, but down $26, or 1.0 percent, from December 2009.

Consumer Reports: Two Ford crossovers 'not recommended'

(January 4, 2011) YONKERS, NY — The Chevrolet Tahoe, Ford Edge and Lincoln MKX scored too low in testing to be recommended by Consumer Reports. The vehicles are part of a test group in the February issue comprised of six midsized, midsized luxury, and large luxury SUVs.

Toyota troubles, emergence of electric cars among top 2010 stories

(January 1, 2011) What are the most memorable automotive marketing issues of 2010? The economy, the environment and safety engineering were some — but not all — of the key auto industry topics in 2010.

The Top 10 automotive marketing stories for 2010 identified by Edmunds', in order of importance, were:

Auto sales in recovery mode, but number of vehicles owned declines

(December 31, 2010) Tracy Samilton reporting for NPR says automakers hope to rev up sales for 2011. An obvious understatement; we’re close to positive that car manufactures, their dealers and just about anyone we can think of shudder at the thought of fewer sales.

Ford offers 'safe driving' New Year's resolutions

(December 31, 2010) DEARBORN, Mich. — New Year’s resolutions often revolve around healthy activities, which is why Ford Motor Company is offering 10 ways to help you drive safer in 2011.

Here are our resolutions designed to help make you a smarter, safer driver in the New Year:

Valet parking tips just in time for New Year's Eve

(December 30, 2010) — Have you ever wondered what happens to your car when you leave it at valet parking? exposes the truth about what goes on at a typical valet station in its article Confessions of a Parking Valet: True Tales of Mishaps and Mischief.

This tell-all interview is filled with surprising stories from a real-life parking valet who offers candid advice to drivers.