(May 4, 2020) AUBURN HILLS, Mich. — More than one-third of FCA U.S. dealers and all of the Chrysler, Dodge, Jeep, FIAT and Alfa Romeo brand websites are now giving consumers the option to shop and purchase new vehicles from the comfort of their own homes through the Online Retailing Experience (ORE).
ORE — launched a month ago — has been implemented by 1,000 dealers stretching from Maine to California. Based on the quick adoption of ORE, more than 90% of the FCA U.S. dealer network now uses web-based tools to sell cars and trucks via the internet.