January 2019

Chevy Silverado campaign features Emmet and Lucy for the LEGO Movie

(January 29, 2019) DETROIT — Chevrolet introduced new television, social media and movie theater ads today featuring a LEGO brick replica of the 2019 Silverado 1500 High Country and characters from the new big-screen animated adventure “The LEGO Movie 2: The Second Part,” in theaters Feb. 8.

In the ads, Emmet and Lucy (aka Wyldstyle) escape a mysterious alien invader in a Satin Steel Metallic Silverado 1500 High Country made of LEGO bricks.

Porsche Taycan owners with get three years of fast charging

(January 29, 2019) ATLANTA — Porsche Cars North America has announced an agreement with Electrify America to provide the first all-electric Porsche, the Taycan, with three years of charging at Electrify America public stations across the country. This charging benefit will be included in the price of the Taycan.

The heck with football, Volvo has longest drive contest Sunday

(January 28, 2019) ROCKLEIGH, N.J. — Taking a digital test drive after 6 p.m. ET on Sunday, Feb. 3, could land you in a new all-new Volvo S60 sedan. Using an eligible mobile device, viewers simply need to keep an eye on the S60 for as long as possible, the three who keep their eyes on the car the longest will have completed the longest drive, and the chance to win a Care by Volvo subscription.

Genesis showcases lineup in Atlanta for Super Bowl LIII

(January 28, 2019) FOUNTAIN VALLEY, Calif. — Genesis, the official luxury vehicle of the National Football League, is poised to roll out a premium experience to current and future fans in Atlanta for Super Bowl LIII Presented by Verizon, during a 10-day city takeover that features unforgettable activations, events, giveaways and premium drive experiences. This ultimate fan experience showcases the Genesis G70 luxury performance sedan, recently named the 2019 North American Car of the YearT, along with the full Genesis vehicle lineup.

2020 Land Cruiser Heritage Edition celebrates 60-plus years as SUV icon

(January 28, 2019)  PLANO, Texas — Six decades and millions of adventurous miles in the making, the 2020 Toyota Land Cruiser Heritage Edition melds exclusive design with added function for its debut just ahead of the Chicago Auto Show n February, where it will be shown to the public for the first time.

The Land Cruiser Heritage Edition honors this legendary vehicle’s continuous evolution, from bare-bones, mountain-climbing 4x4 to world-renowned, full-capability premium-luxury utility vehicle. The Heritage Edition also celebrates the Land Cruiser’s continuous place in Toyota’s U.S. lineup since 1958.

GMC Sierra conquers all (or no) roads

By Casey Williams

(January 27, 2019) GMC Sierrra sales are up 32 percent year over year thanks to the redesigned model released last year, so it is clear truck buyers are giving it a vote of confidence.  But, there’s always room for improvement — like a serious off-road version and fortified Heavy Duty models.  I had a chance to sample both recently at their recent launch in San Diego, Calif.

Jaguar Land Rover lights up road ahead for self-driving vehicles of future

(January 25, 2019) COVENTRY, UK — Jaguar Land Rover has developed a system that projects the direction of travel onto the road ahead of self-driving vehicles, to tell other road users what it is going to do next. The intelligent technology beams a series of projections onto the road to show the future intentions of the vehicle — for example stopping and turning left or right — as part of research into how people can develop their trust in autonomous technology.

Ram Heavy Duty Laramie Longhorn luxury edition debuts in Houston

(January 25, 2019) HOUSTON — Ram has unveiled the new 2019 Ram 2500 and 3500 Heavy Duty Laramie Longhorn Edition luxury pickup truck. The Ram Laramie Longhorn is the world’s benchmark for upscale pickup trucks, earning the title Luxury Pickup Truck of Texas from the Texas Auto Writers Association (TAWA) three years in a row.
“The new Ram Heavy Duty sets benchmarks in HD capability, ride and handling, luxury, materials, innovation and technology, extending well past any competitive offerings,” said Reid Bigland, head of Ram brand.

Petersen Museum to feature 10 groundbreaking race cars in exhibit

(January 25, 2019) LOS ANGELES — On Saturday, Feb. 23, the Petersen Automotive Museum will open its newest exhibit featuring 10 groundbreaking race cars, each with a unique story of triumph and victory, from the collection of Petersen Founding Chairman Bruce Meyer. Titled “Winning Numbers: The First, The Fastest, The Famous,” the exhibit will include exceptional competitors including Le Mans winners, land speed record setters, dragsters and road racers.

Mitsubishi Eclipse Cross celebrates first year with 80,000 global sales

(January 25, 2019 A year after its introduction, the Mitsubishi Eclipse Cross has passed the 80,000 global sales milestone and adds new updates for 2019. First launched in Europe, Japan and then the U.S. in early 2018, the Eclipse Cross has been a hit around the world,
Mitsubishi Motors’ first foray into the Coupe SUV segment, the Eclipse Cross is winning customers over with its style with customer surveys proving that ‘Design’ is listed as the main reason for purchase.