September 2016

30 years of the BMW M3 — The story behind the legend

(September 28, 2016) MUNICH, Germany — 2016 marks the 30th anniversary of a motoring icon, one which revolutionized the mid-size sports car segment when its production started in 1986. The very first BMW M3 set a new standard by which other carmakers would be measured, and, five model generations later, are still judged today.

BMW Motorrad launches airbag riding jacket for upper body protection

(September 28, 2016) MUNICH —  BMW Motorrad is launching the BMW Motorrad Street Air by Alpinestars, an advanced airbag system offering comprehensive upper body protection and the freedom to ride a motorbike in both on- and offroad situations.

The technology is adopted from the current Alpinestars Tech-Air street airbag system — a system requiring no motorbike-mounted sensors.

Two new Jeep Grand Cherokee models celebrated in ad campaign

(September 28, 2016) AUBURN HILLS, Mich. — The Jeep brand launched a new advertising campaign to mark the introduction of its two newest models of the Jeep Grand Cherokee — the 2017 Grand Cherokee Trailhawk and the 2017 Grand Cherokee Summit. The “Free to Be” campaign features the song “If You Want to Sing Out, Sing Out” by Cat Stevens.

Thrill-seeking drivers turning to Ford in record numbers

(September 27, 2016) DEARBORN, Mich. — Younger, more affluent car buyers are choosing Ford for its growing lineup of performance vehicles – particularly cars – that get them where they need to go with added thrill. Performance car customers view driving as an absolute emotional, positive experience and relish getting into a car to test their capability on great roads.

This year Ford will sell more than 200,000 performance cars globally, including Mustang, Focus RS, and Focus ST and Fiesta ST — nearly double the volume from just three years ago.

Renault-Nissan, Microsoft partner to deliver the future of connected driving

(September 27, 2016) REDMOND, Wash. — The Renault-Nissan Alliance and Microsoft Corp. have signed a global, multiyear agreement to partner on next-generation technologies to advance connected driving experiences worldwide. The companies will work together to develop next-generation connected services for cars powered by Microsoft Azure, one of the company's intelligent cloud offerings.

Pre-ordering starts for Launch Edition Mazda MX-5 RF — $33,850

(September 27, 2016) IRVINE, Calif.— The wait is over, as pricing for the 2017 Mazda MX-5 Miata RF Launch Edition has been announced in advance of the preorder site, which went live on Monday. Mazda customers who were sent an invitation with a personalized code will have a limited window of time to preorder one of the 1,000 MX-5 RF Launch Edition vehicles on