March 2015

Allstate unveils custom motorcycle collaboration at Daytona Bike Week

(March 8, 2015) NORTHBROOK, Ill. — Allstate Insurance Company and legendary motorcycle designers Rick Fairless and Arlen Ness, Inc. unveiled their first-ever collaborative creation at Daytona Bike Week on March 6. The custom Allstate Victory Gunner Bike is this year's grand prize for the sixth annual Allstate Motorcycle Sweepstakes.

Mecum declares Denver auction success with $12 million in sales

(July 3, 2015) DENVER — Mecum Auctions’ first-ever Denver-area auction brought enthusiasts flocking to the Colorado Convention Center leading to standing-room-only crowds both days, June 26-27. With 396 cars sold, a 66-percent sell-through rate was achieved and overall sales totals reached $12,003,418.

“We were excited to bring the Mecum Auction action to the Denver area, and the reception from nearly 14,000 enthusiasts in the Rocky Mountain Region and beyond was overwhelmingly positive,” says Dana Mecum, president and founder of Mecum Auctions.

Toyota Indiana celebrates 4 millionth vehicle produced

(March 7, 2015) PRINCETON, Ind. — Toyota Indiana and its 4,700 team members hit a new high on Friday, March 6.  A Blizzard Pearl Highlander Hybrid drove off the final assembly line and team members realized their accomplishment — 4 million vehicles produced.
According to the Indiana Bureau of Motor Vehicles, 3,981,626 passenger vehicles are registered in the state.  This means Toyota Indiana has produced more vehicles than are registered in its home state.  But all of these Toyotas don’t stay in Indiana; they just start here.

Mazda begins production of all new MX-5

(March 7, 2015) HIROSHIMA, Japan — Mazda Motor Corp. has begun production of the all-new Mazda MX-5 two-seater lightweight sports car (known as Mazda Roadster in Japan) at Ujina Plant No.1 in Hiroshima. The first models produced are destined for the Japanese market.

General Motors sets February sales record in China

(March 6, 2015) SHANGHAI — General Motors and its joint ventures sold 261,072 vehicles in China during February, setting a new record for the month. Sales increased 1.3 percent from the same month last year.

In February, Shanghai GM’s domestic sales were up 2.4 percent year on year to 112,568 units and SAIC-GM-Wuling’s domestic sales were up 3.9 percent to 148,227 units.

Chrysler announces 63 consecutive months of sales growth in Canada

(March 6, 2015) WINDSOR, Ontario — FCA Canada Inc. (formerly Chrysler Canada Inc.) has announced its 63rd consecutive month of year-over-year sales growth, representing the longest sales streak in the company’s history. February sales were 18,711 compared with 18,522 in February 2014, which represents a 1 per cent increase.  

Chrysler 200 multicultural marketing effort features actor Gael García Bernal

(March 6, 2015) AUBURN HILLS, Mich. — The Chrysler brand has launched a multicultural marketing campaign for the all-new 2015 Chrysler 200 this week, featuring acclaimed actor Gael García Bernal (Amores Perros, Y Tu Mamá También, The Motorcycle Diaries).

Nissan, Georgia Power make offer to power up Atlanta Leaf owners

(March 6, 2015) ATLANTA — Atlanta is America's top market for sales of the all-electric Nissan Leaf, and in an effort to encourage more EV sales and increase all-electric miles driven, Nissan is working with Georgia Power to make EV charging available at more workplaces in the region.

Mustang awaits new, loving owner

A first-generation Ford  Mustang sits in abandonment in North Carolina perhaps awaiting rescue by someone looking for a good restoration project. Ford sold nearly 419,000 Mustangs in its first year of production from April 17, 1964, through April 17, 1965 — and the rest is history. (Photo by Ralph Gable)

Lexus debuts a city car concept in Geneva, the LF-SA

(March 6, 2015) GENEVA — The new Lexus LF-SA concept made its world debut at the 2015 Geneva Motorshow this week. Last year marked the 25th anniversary of the very first Lexus, the LS 400 flagship sedan. To celebrate this milestone, Lexus challenged ED2 —the company's Europe-based design studio — to create a concept of an ultra-compact, sub-B-segment, urban 2+2.