(September 5, 2014) The First Edition of the all-new Volvo XC90, 1,927 individually numbered cars only available for sale via digital commerce, sold out in 47 hours after it was released on Wednesday afternoon. Most of the cars were reserved within one hour from sales start. At its peak, seven cars were sold every minute
“We are very pleased, but not really surprised,” said Alain Visser, senior vice president, Marketing, Sales and Customer Service of Volvo Car Group. “The huge interest in the XC90 escalated to astronomical levels after the world premiere last week.”