Tesla Model 3
(March 31, 2021) IRVINE, Calif. — Automotive brands are among the most recognized worldwide, capturing attention as car shoppers consider one of life's biggest purchase decisions. Brands that impress consumers generate greater interest and increased positive perceptions, which ultimately can pave the way for increased sales. Recognizing automakers' outstanding achievements in shaping and maintaining brand attributes that earn the attention and enthusiasm of new-car buyers, Kelley Blue Book today announces the 2021 Brand Image Award winners, based on annual new-car buyer perception data.