(June 30, 2014) SAN DIEGO — Strategic Vision has released the results of its 19th annual Total Quality Index (TQI) study showing Tesla the best overall model and Audi, Jaguar and Kia the top brands.
“What we learn from this year’s Total Quality results is the need for complete understanding of how buyers are influenced and it’s not just by counting problems. TQI absolutely offers a glimpse into the future, as it did seven years ago when we headlined our TQI results, ‘… Perceived Quality the New Paradigm …’ where we predicted Hyundai’s successes through 2013,” said Alexander Edwards, president of Strategic Vision.