(October 24, 2014) SANTA MONICA, Calif. —TrueCar, Inc. today released its October 2014 sales and incentives forecast, which shows the Seasonally Adjusted Annualized Rate (“SAAR”) for October of 16.3 million new vehicle sales. TrueCar’s 2014 full year Sales Forecast remains at 16.4 million vehicles.
New light vehicle sales in the U.S. (including fleet) are expected to reach 1,278,800 units for the month, up 5.9% from October 2013. With the same number of selling days, the Daily Selling Rate (DSR) for this October is 5.9% greater than that of October 2013.