Here's the Thing

Toyota incentives trigger bounce in industry sales

(March 2010) has evaluated early March car sales and determined that so far this month, sales industrywide are stronger than they've been in nearly a year.

Unintended acceleration issue requires attention

(February 2010) Despite all of the questions asked during this week's Congressional hearings on Toyota's recalls, the point is being glossed over: There is a level of complaints for unintended acceleration that is not covered by any current recall: What is the cause?

NHTSA inconsistencies pointed out — Example: Chevy Cobalt vs. Toyota Corolla

(February 2010), has obtained and reviewed the National Highway Traffic Safety Administration (NHTSA) complaint and defect investigation database and determined that there are seemingly unexplainable inconsistencies in the vehicle recall process.

Toyota's problems are far from over

By Jim Meachen
MotorwayAmerica Editor

(February 2010) We think Toyota's fall from grace — and sales — will be more precipitous in 2010 than most analysts predict.

We think this because Toyota's leadership continues to make mistakes, continues to cover up problems, continues to stand aloof from the rest of the industry. We think this because we feel there are more problems lurking in the future, and we don't think the sudden acceleration problem has been solved. There are electronic issues that haven't been addressed.

Interest in small cars, hybrids shows steep decline over past 12 months

(February 2010) AutoPacific regularly tracks the impact of fuel prices on the type of vehicles Americans will consider buying. The results for the just completed Fuel Price Impact Survey show very surprising results.

How can a company so rich with people and resources struggle to keep up?

(February 2010) Like a bad dream, the Toyota throttle situation continues to take uncomfortable turns. Since the very unfortunate fatal accident in San Diego back in the Fall of 2009, Toyota seems to always be one step behind this situation. And subsequently, the headlines have followed. That is where the damage in the short (and maybe long) term will arise.

Edmunds predicts Toyota will make a full recovery — and quickly

(February 2010) has noticed that Toyota purchase intent has risen dramatically since the company announced a fix for its recall. "Toyota purchase intent fell from 13.9 percent of car shoppers to 9.7 percent during the height of the recall frenzy," according to Senior Analyst David Tompkins. "Toyota purchase intent is back to 11.8 percent and seems to be climbing steadily."

Toyota brand will suffer 75 percent hit in sales

(January 2010) As long as sales of recalled Toyota models are suspended, Toyota will suffer about a 75 percent hit in sales according to During this period, Scion may be down about 20 percent and Lexus may be down about 10 percent because of damage to the Toyota corporate brand, according to Senior Analyst Ray Zhou.

Corvette, other sports cars suffer in economic downturn

(January 2010) Chevrolet Corvette sales in 2009 were the worst for the nameplate since 1961. The precedent-setting sales decline of the Chevy Corvette could be construed as a simple symptom of a tough economy, but Edmunds' wonders if it is a potential indicator of a broader decline in interest for sports cars.

Auto industry will recover — but at a slow and very challenging pace

(January 2010) 2009 was a a memorable year for the automotive industry — unfortunately for all the wrong reasons. The U.S. light vehicle market closed out 2009 at a disastrous 10.4 million sales, down from 16.1 million sales just two years prior and the lowest industry volume since AutoPacific began forecasting automotive sales in 1988.

Naturally, the national economic collapse had a profound impact on retail sales of light vehicles.