By Jim Meachen and Ted Biederman
We don’t understand why Mazda sells only on average about 100,000 units a year of its Mazda3 sedan and five-door hatchback in North America.
Granted, that’s not an insignificant number. Few nameplates reach six-figure sales. But when the Mazda3 is compared to its top two competitors, the Honda Civic and the Toyota Corolla, it’s a modest number. Both the Civic and Corolla approach and sometimes exceed 300,000 almost every year.