(June 23, 2011) DEARBORN, Mich. — Color is extremely important to consumers, playing a vital role in product purchases of all kinds.

“People form an emotional connection with color,” says Susan Swek, Ford Motor Company’s chief designer, Color and Materials. “They live with it; it surrounds them every day. So what Ford is doing is staying consistent with our leadership regarding our core colors and pushing the limits of technology to expand our specialty colors.”

(May 22, 2011) DEARBORN, Mich. — After launching its industry-first rear inflatable seat belts on the new Ford Explorer, Ford is now expanding availability to the Ford Flex and Lincoln vehicles set to arrive in dealer showrooms next summer.

“This advanced restraint system is designed to help reduce head, neck and chest injuries for rear seat passengers, often children and older passengers who can be more vulnerable to such injuries,” said Sue Cischke, Ford group vice president of Sustainability, Environment and Safety Engineering.

(June 22, 2011) Ford Executive Chairman Bill Ford believes sustainability is the biggest issue facing business in the 21st century. While breakthroughs made in recent years have made him confident that technology will provide a solution to the CO2 challenge, another issue — “Global Gridlock” — is quietly taking its place.

(June 22, 2011) DEARBORN, Mich. — Ford will bold and thicken characters on many interior controls across its lineup beginning with the Ford Edge and Ford Explorer next year, making it easier for people of all ages, particularly aging Baby Boomers, to read display fonts.