(December 20, 2011) TORRANCE, Calif. — Toyota will debut the NS4, an advanced plug-in hybrid concept vehicle, at the 2012 North American International Auto Show in Detroit on Jan. 10.

The reveal will feature the world premiere of the concept vehicle as well as the North American debut of the Prius c hybrid.



The Prius c gives the Prius lineup of cars a subcompact. It is nearly 20 inches shorter than the standard Prius at 157.3 inches and will operate with a 1.5-liter four-cylinder engine.

It will go on sale in the spring, positioned as an entry into the Prius family appealing to youthful shoppers seeking fuel efficiency, technology, and spirited driving dynamics in the subcompact segment.

The Prius c will offer:

    • Expected class-leading fuel economy better than 50 mpg in the city, which is the highest city mpg of any non-plug-in vehicle.
    • Proven hybrid technology, with 14 years of heritage, available at a more accessible price.
    • A high degree of convenience features and premium in-car electronics, uncommon in a five-door configuration, creating a less compromised compact-car experience.