Fusion's sales success continues for Ford

(December 29, 2011) DEARBORN, Mich. — In five years since introduction, Ford Fusion sales are expected to reach 240,000 by year-end, making 2011 its best-selling year ever and Fusion Ford’s best-selling car.
“Since launching in the 2006 model year, Fusion has reinforced Ford’s commitment to the midsize sedan market,” said Samantha Hoyt, Fusion marketing manager. “Recognized as a Best Buy every year since launch, Fusion is a key contributor to Ford’s car renaissance.”
Since its first full year of sales in 2006 through 2010, the Ford Fusion has expanded share of the midsize segment by 5.2 percentage points. In 2006, Fusion had sales of 142,502 and 6.7 percent of segment share. By 2010, Fusion sales had risen to 219,219 for an 11.9 percent share, representing an increase in sales of 54 percent over that period. By comparison, Toyota Camry experienced a 27 percent decline while Honda Accord sales saw a 20 percent drop.

Fusion has continued to accelerate, achieving record sales levels for 13 out of the last 14 months through November, reaching sales of 226,445. December sales are expected to increase this streak to 14 months. In October, Fusion sales eclipsed the 200,000-units sold milestone for the second year in a row.

Recognized by automotive and consumer media for quality and dependability, Fusion has been a success for drivers and dealers. Fusion’s trophy case includes:

    Most Reliable Family Car —from independent reliability and owner satisfaction survey data
    Most Dependable Midsize Car — J.D. Power and Associates
    Motor Trend’s 2010 Car of the Year — a highly coveted industry accolade
    2010 North American Car of the Year — awarded by a jury of top automotive journalists

“In addition to being a sales superstar, Fusion has been incredibly successful in attracting new customers to the Ford showroom,” said Hoyt. “Fusion is our top conquest vehicle, as 40 percent of Fusion buyers are new to the Ford brand.”

Fusion has also been a linchpin in Ford’s eastern and western regional sales success, both markets that traditionally prefer imported midsize sedans. Fusion’s share has increased from 4.5 percent in 2007 to 8.2 percent in 2011 in the east, while in the west it has increased from 4.3 percent to 7.3 percent over the same period.
The 2012 Ford Fusion is offered in both gas and hybrid versions with available all-wheel drive for confidence in any driving situation.
Ford will reveal an all-new 2013 Fusion model during the North American International Auto Show in January.