By Paul Borden
MotrowayAmerica.com
(January 28, 2022) Several years ago I heard a Kia exec explain that the company entered the U.S. with cheaper entry-level vehicles in the early 1990s in order to get a foothold on the market. But with sales lagging in the latter years of the decade to barely half what they once were, mostly because of quality issues, the company was forced to either leave the U.S. market or upgrade its product.