Winners of the 'Latin Flavor Cars of the Year'

(January 16, 2022) MIAMI — This 2022 will be a year of great changes in the automotive industry. Automotive companies with smart executives know that before them is a market of powerful Hispanics, which has the highest purchasing power in Latin America.


Twenty-eight percent of the existing population in the main market are Hispanic. Therefore, the automotive strategy must be directed towards them. The latest Hispanic new vehicle registration data shows that year-over-year sales volume growth has been higher for Hispanics than for non-Hispanics, and this trend continues to grow.

The growth of the Hispanic market is outpacing the general market by almost 3 to 1, Hispanics buy one of four cars sold in the United States. Just as there are tastes for color, Hispanics also have their taste in different car models. This is depicted by "Latin Flavor Car of the Year" as the “Car of the Year“ with a Latin flavor.

The winner were picked at the editorial office of, the leading automobile source for the Hispanic population in the United States, with Hispanic automobile journalist Enrique Kogan, and dozens of Hispanic automobile journalists around USA.

The winners of the 2022 "Cars of the Year" with a Latin flavor:


2022 Honda Civic (the best-selling sedan in the Hispanic market, close to the Toyota Corolla)

2022 Mitsubishi Outlander (Mitsubishi have a higher rate of Hispanic buyers than any other company, the Outlander is already a blast among the Hispanic buyers)

2022 Ford Maverick (Many Hispanics need a truck to work, and this small truck is the best entry level truck for the Hispanic workers)

Electric EV
2022 Kia EV6 (Kia is seeing an increase in sales in the Hispanic market, and EV6 can be the first EV for many Hispanic families)

Sports car

2022 Volkswagen Golf GTI (The Golf has been very popular among young Hispanics, and the GTI increases its popularity)