(March 22, 2012) IRVINE, Calif. — Kelley Blue Book www.kbb.com projects new-vehicle sales to reach 1,425,000 units, or 14.6 million seasonally adjusted sales rate (SAAR), in March. This is a 24 percent gain from last month and a 14 percent gain from March 2011.
At more than 1.4 million units, sales will be the highest for any March since 2007, when industry sales topped 1.5 million units overall. March traditionally is a strong month as consumers cash-in their tax returns and head to dealerships for the latest model-year vehicles.