(February 23, 2012) IRVINE, Calif. — Kelley Blue Book projects new-vehicle sales to surpass 1,050,000 units and reach a 13.8 million seasonally adjusted annualized rate (SAAR) for February 2012, improving 6.4 percent from this time last year.
February sales will be aided by increased inventory levels, improved access to credit, attractive finance offers available to consumers and one additional selling day due to the leap year. New-vehicle sales have remained above 13.6 million SAAR since November 2011; however, Kelley Blue Book believes the annualized sales pace will slow after April, as pent-up demand is satisfied from Toyota and Honda's inventory shortfalls.