February 2012

Pushing personal driving performance to the limits with AMG Driving Academy

(February 19, 2012) MONTVALE, N.J. — Driving enthusiasts and AMG fans get a chance to enhance their driving abilities and push the most exclusive and highest performance Mercedes-Benz luxury cars to the limit at the AMG Driving Academy. For 2012, the AMG Driving Academy has expanded to five tracks, beginning at Palm Beach International Raceway in April.

Lexus, Kia get biggest boost from Super Bowl ads

(February 17, 2012) SANTA MONICA, Calif. — The Lexus GS 350 and the Kia Optima finished last week with bigger increases in consumer interest than any other vehicles advertised in this year's Super Bowl, according to an analysis of web traffic behavior on Edmunds.com.

The GS 350, which was promoted in Lexus' first-ever Super Bowl ad, experienced a 190 percent lift in shopper consideration on Edmunds.com, while the Kia Optima posted a 153 percent lift.

Vehicle dependability reaches all time high, J.D. Power study finds

(February 16, 2012) WESTLAKE VILLAGE, Calif. — Strong initial quality of 2009 model-year vehicles — which were produced during one of the toughest years for the automotive industry — has translated into historically high levels of vehicle dependability in 2012, according to the J.D. Power and Associates 2012 U.S. Vehicle Dependability Study released Wednesday.

Consumer advocates question motivation of red-light cameras

SANTA MONICA, Calif. — As time goes on, more intersections are guarded by cameras that record drivers passing through red lights. Edmunds.com today reports that some proponents of these cameras may be more concerned with generating revenue than taking the most efficient route to protect public safety.

NADA: Economic conditions jell for car sales to hit nearly 14 million

(February 7, 2012) LAS VEGAS — Sales of small cars, SUVs and other light trucks will lead the way toward what Paul Taylor, chief economist of the National Automobile Dealers Association, predicts is a rebuilding year for the auto industry resulting in 13.945 million new cars and light trucks purchased and leased in 2012.

Fulfillment of that forecast in 2012 will mark the third consecutive year of rising new vehicle sales. In 2009 the auto industry, like the rest of the U.S. economy, hit a roadblock and only 10.4 million new cars and trucks were sold, down from 13.2 million units in 2008. In 2010 the sales grew to 11.55 million and in 2011 another boost brought the figure to 12.7 million.

AutoTrader tracking finds Hyundai got most instantaneous bang for ad buck

(February 6, 2012) ATLANTA — AutoTrader.com annually tracks Super Bowl game advertising determing what advertisements drive consumer online shopping behavior. Using a methodology that identifies the real-time correlation of advertising value to car manufacturers' ad spots, AutoTrader.com provides a visual representation of shopper vehicle search with a corresponding time stamp, along with the car make and model, from the automotive ads that ran from 5 p.m. to 10 p.m. ET on Sunday.

NADA study finds many dealers not convinced facility upgrades cost effective

(February 5, 2012) LAS VEGAS — While new-car dealers see value in having clean and modern facilities, many have questions and, in a significant number of cases, are not convinced that the factory upgrades they are being asked to do will result in an increased return on investment, according to a new study by Glenn Mercer issued Saturday at a press briefing during the 2012 NADA Convention and Expo in Las Vegas.<

Transaction prices fall in January after four months of gains

(February 4, 2012) SANTA MONICA, Calif. — TrueCar.com has estimated that the average transaction price for light vehicles in the United States was $30,512 in January, up $1,731 (6 percent) from January 2011, but down $174 from December.

Majority of big-market dealers commit to facility upgrades, Lincoln says

(February 3, 2012) DEARBORN, Mich. — More than half of all Lincoln dealers in the top 130 U.S. markets have committed to upgrade their facilities, creating a new sales and service experience for future Lincoln owners.

"We have shared our plans about future Lincoln products, the brand going forward and the consumer experience we have envisioned, and already a majority of our dealers have said they are with us," said Ken Czubay, vice president of U.S. Marketing, Sales and Service.

Top five fibs in car ads exposed

(February 2, 2012) SANTA MONICA, Calif. — Super Bowl car ads can be fun to watch, but if you are shopping for a new car you'll want to watch for the tricks that marketers pull off so effectively. Edmunds.com exposes some of these illusions in its new consumer advice story, "Five Ways Car Ads Can Lie."