March 2013

Fiat plant produces 5 millionth 1.3 Multijet diesel engine

(March 24, 2013) Fiat Powertrain Technologies, Poland plant in Bielsko-Biała, has reached a historic milestone — the 5,000,000th 1.3 MultiJet engine has rolled off the lines at the Polish plant. The record demonstrates the great success of this small diesel engine — four cylinders in line, 16 valves and 1248 cm3 capacity — in production from 2003 and the world’s first application of MultiJet technology, the evolution of the Common Rail system developed by the Fiat Group in 1997.

Aston Martin to be featured marque at 2013 Pebble Beach Concours

(March 24, 2013) IRVINE CALIF. — Aston Martin will has the honor of being a featured marque at the 2013 Pebble Beach Concours d'Elegance this August as the company continues its centennial celebrations around the world.

Ford sees sales growth in critical ‘super segment’ vehicles

(March 23, 2013) DEARBORN, Mich. — Call it the battle for the “super segment.” Ford’s plan for growth in the United States is centered around four key vehicle segments: subcompact, compact cars, small utility vehicles and midsize sedans — together, what Ford calls the super segment.

Chrysler launches ‘Unboxing’ ad for 300C John Varvatos Limited Edition

(March 23, 2013) AUBURN HILLS, Mich. — The Chrysler brand continues to build upon signature design and Detroit-born style with a new 30-second commercial titled “Unboxing.” The commercial showcases the world-renowned fashion designer and Detroit-native John Varvatos with the new 2013 Chrysler 300C John Varvatos Limited Edition, and also includes a guest cameo made by Detroit-rocker Iggy Pop.

New anti-distracted driving campaign launched

(March 23, 2013) ITASCA, Ill. — FocusDriven and Team One USA, a full-service marketing communications agency based in Los Angeles, have launched a national anti-distracted driving campaign, in time for National Distracted Driving Awareness Month, held annually each April.

McLaren 12C Spider challenges snowboarder at Loveland Pass, Col.

(March 23, 2013) To mark the start of deliveries of the McLaren12C Spider in North America, McLaren Automotive has released a new short film shot at the notoriously treacherous Loveland Pass in Colorado showing the 12C Spider navigating the tricky, snow-covered route “racing” against professional snowboarder Chanelle Sladics.

Nissan launches NISMO.TV on YouTube

(March 22, 2013) YOKOHAMA, Japan — Nissan has outlined a new collaboration with YouTube that will include the world's largest digital content platform hosting a new channel to be known as NISMO.TV.  Launching in April NISMO.TV will curate, aggregate and commission global Nissan Motorsport and performance product content at NISMO.TV.

Peugeot dealership holds electric car rally in UK

(March 22, 2013) LONDON — Electric cars across Cornwall in southwest England recently hit the roads and ventured across the South West to take part in one of the country’s first ever electric car rallies.

Over 40 "green" vehicles assembled at Truro’s Lemon Quay and made their way across the county, passing by Trelissick Gardens and boarding the iconic King Harry Ferry, before finishing up the 26 mile circuit at the Cornwall Hotel in St Austell.

2014 Dodge Durango to show off new technology, style in N.Y.

(March 22, 2013) AUBURN HILLS, Mich. — Chrysler says its Dodge Durango full-sized sport utility is about to get better. "Built on the Dodge brand's pillars of style, performance and innovation, the new 2014 Dodge Durango will deliver state-of-the-art technology in both form and function."

Chrysler will show off the 2014 Durango that adds several new class-exclusive features making it the Dodge brand's most technologically advanced, fuel efficient and stylish Durango ever.

Ford cuts global water use 8.5 percent per vehicle from 2011 to 2012

(March 22, 2013) DEARBORN, Mich. — Ford reduced the average amount of water used to make each vehicle by 8.5 percent between 2011 and 2012 — putting the company more than halfway toward its current goal of using an average of just 4 cubic meters per vehicle globally by 2015.