(September 20, 2011) NORTHVILLE, Mich. — A heated and cooled cup holder is available as an option for the all-new 2011 Chrysler 300 full-size luxury sedan.

Much like the seat system, the dual cup holder provides separate temperature settings in each holder allowing the driver and passenger to individually maintain the temperature in a heated and cooled beverage.

The cup holder requires low power consumption and incorporates proven automotive grade, ruggedness, high reliability and drink retention features. 

Amerigon Incorporated, a global developer and marketer of thermal management technologies for a broad range of heating and cooling and temperature control applications, has developed the cup holder for Chrysler. The 300 is the second Chrysler vehicle to offer the Amerigon cup holder since it was launched at the end of the fourth quarter of 2010. 

The company first began offering a heated and cooled cup holder in the 2011 Dodge Charger. The dual cup holder, like Amerigon's popular heated and cooled Climate Control Seat System, is based on the company's advanced thermoelectric technology. 

Amerigon is the world's largest supplier of thermoelectric technologies in the global automotive market with more than 7.9 million thermoelectric-based seat systems sold.