Toyota rolls out first wave of custom vehicles for adventures on- and off-road
(November 4, 2020) PLANO, Texas — In this most unusual year, Toyota remains committed to the Specialty Equipment Market Association (SEMA) and has introduced a trio of Supras and an amazing overlanding concept that answers our dreams of adventurous getaways where we can safely reconnect with friends, family, and nature. Toyota’s ambitious SEMA plans call for a two-wave reveal strategy starting with four debuts as part of its SEMA360 Showcase this week.