(August 2, 2012) TORRANCE, Calif. — Toyota has reported July 2012 sales results of 164,898 units, an increase of 36.6 percent compared to the same period last year on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 24 selling days in July 2012 compared to 26 selling days in July 2011, Toyota sales were up 26.1 percent from the year-ago month.

Toyota was feeling the effects of the Japanese earthquake and tsunami last summer and its inventory was in short supply.



The Toyota Division posted July total sales of 146,663 units, an increase of 36.7 percent on a DSR basis from July 2011. On a raw volume basis, Toyota Division sales were up 26.1 percent from the year-ago month.

“Consumers are responding to Camry’s strong value and affordability proposition, taking advantage of long-term, low interest rate financing and low lease rates,” said Bill Fay, Toyota Division group vice president and general manager. "Leasing has gone mainstream. For instance the Camry, the best-selling car in America, is benefitting from strong residuals -- which allow for leases of less than $200 a month."

The Lexus Division reported total sales of 18,235 units in July 2012, up 35.9 percent from July 2011 on a DSR basis. Volume-wise, Lexus Division sales were up 25.4 percent compared to the same period last year.

“Our new and redesigned models continue to drive our sales growth,” said Lexus Group vice president and general manager, Mark Templin. “With good availability of the new 2013 RX, and with the all-new ES and ES Hybrid arriving at dealers nationwide, customers will find a great selection in August during our Golden Opportunity Sales event."