(May 24, 2011) CHICAGO (PRNewswire) — Mitsubishi has teamed up with one of America's leading confectionaries, the Jelly Belly Candy Company, in a novel promotion to show Chicagoans the sweeter side of sustainable transportation.

Dressed in brightly-colored custom Jelly Belly graphics, four Mitsubishi i vehicles (along with a pair of Mitsubishi Outlander crossovers) are meandering the streets of the Windy City this week to mark the opening of the 2011 Sweets & Snacks Expo, the premier trade show of the candy industry showcasing nearly 500 companies and over 15,000 confectionary and snack industry professionals from around the world.

While the Sweets & Snacks Expo is not open to the public, anyone spotting one of the Jelly Belly/Mitsubishi cars will have the opportunity to learn more about these vehicles — and score some tasty Jelly Belly treats.   

The all-new Mitsubishi i electric car will be available for test drives at Mitsubishi dealers beginning this November offering a starting MSRP of $27,990 (before Federal or State incentive) that hopes to make EV ownership more attainable.