(October 19, 2021) Subaru of America has announced the annual Subaru Share the Love event will return in 2021 for its 14h consecutive year. With the return of national charity partners — the American Society for the Prevention of Cruelty to Animals (ASPCA), Make-A-Wish, Meals on Wheels America, and the National Park Foundation — Subaru and its participating retailers hope to exceed a grand total of $225 million donated to these worthy causes by the end of the event.

“The Subaru Share the Love Event is the most important time of the year for us, as it gives our Subaru family of employees, retailers and owners a moment to come together to reflect on what matters most — helping those in need,” said Thomas J. Doll, president and CEO of Subaru of America, Inc. “Giving back is at the very heart of Subaru — it’s what makes us More Than a Car Company. In 2021, we’re excited to give back to the causes close to our community’s hearts and make a lasting positive impact.”



From Nov. 18,  through Jan. 3 with every new Subaru purchased or leased at one of more than 600 participating Subaru retailers nationwide, Subaru will donate $250 to the customer’s choice of charities. The customer may choose to direct the donation to any of the four national partner charities. Subaru retailers also will have the opportunity to add up to two local hometown charities for their customers to select.
 


For the sixth consecutive year, there will be no cap placed on the total donation from Subaru of America to the Share the Love Event charitable partners, and new owners will be granted the option of selecting which charity or charities will receive a donation from Subaru on their behalf. In addition to the four national charity partners, Subaru retailers nationwide have selected 794 charitable organizations in their communities to support.
 


Additionally, more than 300 participating Subaru retailers will donate an additional $5 to their hometown charitable partners for every routine Subaru vehicle service visit from Nov. 18 through Jan. 3 throughout the Subaru Share the Love Event.
 


The Subaru Share the Love Event was launched in 2008, and since that year, Subaru has donated more than $200 million to more than 1,610 national and local charities.