Subaru keeps its U.S. winning streak intact in October

(November 9, 2015) CHERRY HILL, N.J. —  Subaru has become one of the big success stories this decade in the automotive industry with a steady stream of increased sales month over month. It seems the Japanese car company has struck upon the magic formula. For instance, October monthly sales increased by 20 percent over October 2014 representing the company's 47th consecutive month of year-over-year sales growth in the U.S.

Subaru last week reported record sales for October totaling 51,629 vehicles, a 20 percent increase over the previous October record of 43,012 set in 2014. The company also reported year-to-date sales of 480,331 vehicles, a 14.8 percent gain over the same period in 2014.

October marks the fourth consecutive month of more than 50,000 vehicle sales in the U.S. Crosstrek, Forester, Impreza, Outback and WRX/STI sales were notably strong as each carline achieved its best October ever.

The Impreza posted a 69.3 percent increase, while the WRX/STI posted a 44.5 percent sales increase in October. The Crosstrek continued to bring in strong sales with an increase of 36.1 percent, while Forester and Outback sales increased 17 and 16.7 percent respectively.
 
“These continuing record breaking results are a testament to the commitment, dedication and passion of our retailers who are capitalizing on our market opportunity,” said Thomas J. Doll, president and COO, Subaru of America. “Given our strong sales momentum, we expect to surpass our 2014 annual sales record of 513,693 vehicles before the end of November.”
 
“We are very pleased with the strong retail traffic and demand for our vehicles,” said Jeff Walters, senior vice president of sales. “We expect even greater momentum throughout the remainder of the year.”